If so, you might want to head across to www.andrewlownie.co.uk for a fascinating insight into what it involves. Several of his stable of ghostwriters (though the collective noun for ghostwriters just has to be a haunting, doesn’t it?) wax lyrical about what it means for them – me included.

Talking of fascinating (well, in the hope of being so, at any rate), this seems a perfect moment to formally alert the world to the forthcoming TEDx talk I’m giving, at King’s College London on Saturday 13th April. More details soon but, in the meantime, go visit their facebook page in any case – the line-up really IS fascinating. As, of course, is TED.

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